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Client: HP

Agency: Goodby Silverstein

Description: FTD+HP Ad Campaign

Software: Photoshop and Illustrator

Production Notes: The first part of this project was to create a copper FTD Sign for use in the photo shoot. It was painted in Photoshop and mounted on circular foam core. The art director took this to Italy for the shoot.

This concept changed from the original concept of flowers sprouting up through the cracks. The revision included having the flowers rush forward and stop at the man's feet. After removing the flowers up front and balancing the photo, I redesigned the composition based on the creative team's instructions, cloning and painting in the flowers and shadows. The lighting on the man changed drastically. The key lighting on his left and right was subdued and the light was rendered to look as if it was coming from above.