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Supplied File

 

 

Client: Clorox

Agency: DDB SF

Description: Clorox Wipes Ad

Software: Photoshop

Production Notes: The supplied retouching by the photographer was very soft. There were multiple focal points and the image looked wrong.

Most photographers shoot digital now, so I asked the CD for the photographer's RAW digital capture files. I reprocessed the files in Photoshop, bringing out details that were lost. I was then able to control the details, adding depth and detail to a very thin focal area.

In addition, I painted the door by hand, using displacement maps. I also painted scratches on the doorknob, to give the image more depth.