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Client: Clorox

Description: 3D Rendering for Magazine Cover

Software: 3D Software, Photoshop

Production Notes: I modeled these signs in 3D. This approach offered the art director the flexibility to change the sign design, materials and colors at will. The 3D model was rotated and positioned to fit within the magazine cover elements.

Because there is so much typography in this image, it competes with the magazine typography. I had to selectively blur areas to retain the legibility of the headlines and subheads.

The same model was rotated and reused for an interior spot illustration. I also made a Spanish language version by retyping the information in 3D.